Shaukat Mahmud

Shaukat is an implementation planner with over 17 years of experience in the communications business.

Shaukat started his career with Mediacom Pakistan as Manager Media Planning in May 1997 and stayed with the organisation for over a decade. During his stay, he mastered the science of Media Planning & Buying while working with clients like P&G, Samsung, Nokia, Continental Biscuits and Kenwood.

During his experience with Mindshare, he handled giants like Pepsi, Engro Foods, ICI, GSK, Habib Bank and various other local clients. He served as General Manager MEC for 2 years and later led the GroupM Buying function till December 2012.

Shaukat holds a Master's Degree in Business Administration from Institute of Business Administration.