A thorough media professional with rich experience that ranges from FMCG’s to Telecommunications, Yasser has been involved with various media planning/buying roles since 2004. He has worked with Zenith Optimedia and Maxus Global managing the media buying of Telenor in this capacity. He was also associated with CARAT worldwide (Orient) and Mindshare where he led the Planning and Strategy functions for Mobilink. Yasser has extensive knowledge of Brand Communication planning, Strategic Media Planning, Media buying & Digital Media. Proven innovator, he has launched various first to market campaigns on traditional media platforms and has managed some of the most important telecom campaigns in the history of Telco media.