In December 2015, the launch the handset JAZZ X by Mobilink featuring Nargis Fakhri created a major buzz. A sensational TVC complimented by extraordinary 360 media executions resulted in the campaign becoming an instant hit. Be it digit, print, outdoor or broadcast, Spark made sure that JAZZ X got its due show of voice on each medium. The Nargis Fakhri creative execution in print not only broke the clutter in press but also resulted in a massive popularity on social media creating great virality around the campaign.